Page 22 - March April 2026 Vol 43 No 7
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KEEP THE TENNESSEE RIVER BEAUTIFUL                                                         By Kathleen Gibi
         KTnRB Adds 72-River-Mile Adoptions






           After 72 adoptions in 2025, there are   Now in 2026, Publix Super Markets   our river cleanup efforts,” said Gibi.
         now 309 river miles adopted within   is continuing its title sponsorship of   “With the support from a well-respected
         the Tennessee River watershed in    AARM offered within the seven-state   brand like Publix, we’ve truly seen a
         Keep the Tennessee River Beautiful   Tennessee River watershed by KTnRB.  new level of momentum build in the
         (KTnRB) Adopt a River Mile Program   NEW “AARM WRESTLING” CHALLENGE      program.”
         (AARM) presented by Publix. (To       This year, the program is launching a   Every participant in KTnRB’s free
         give perspective, the main stem of the   friendly AARM Wrestling Challenge to   AARM program receives a package
         Tennessee River is 652 miles in length.)  promote further river mile adoptions,   that includes river cleanup supplies,
           Participants in AARM commit to    with the goal of full adoptions of each of   volunteer t-shirts, and stainless-steel
         hosting two yearly cleanups within their   the nine lakes in the Tennessee River’s   water bottles (an example of a solution to
         river mile. That cleanup can be as little   main stem.                   the cups, bottles and cans found on river
         as one person cleaning, up to a fully   Monthly throughout the year, the   shorelines). They also receive a sign with
         organized cleanup put on by the adoptee.   nine lakes of the Tennessee River’s   the individual/group name declaring
         The program was launched by KtnRB   main stem will be ranked as the      the river mile under their care. New
         in 2018, and participants have been   percentage of adopted miles vs. miles   adoptees in 2025 also received Publix
         reporting their poundage collected since   remaining to be adopted are calculated   swag in their AARM package.
         2021.                               each month. Kathleen Gibi, KTnRB      “Publix is proud to continue our title
           In 2025, river mile adoptees reported   Executive Director, said that the Publix   sponsorship of the AARM program
         removing 61,535 lbs. of trash. To date   sponsorship truly helped catalyze the   for a second year,” said Paul Osley,
         from 2021, the program has seen a   nonprofit’s AARM program, one of the   Publix Director of Environmental and
         total of 337,241 lbs. of trash collected   most mission-critical programs it offers.  Sustainability Programs. “Supporting
         by adoptees. (That isn’t even counting   “With a mission ‘to educate and   this program helps Keep the Tennessee
         the 1,034,466 lbs. of trash removed at   inspire others to take action for the   River Beautiful continue the positive
         KtnRB-organized volunteer cleanups   Tennessee River,” we consider our   momentum from 2025. Being good
         with their two 26-foot boats.)                                           stewards of the environment is part of
                                             AARM program the endgame goal for












































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